Amazfit
UTMB
The Ultra-Trail du Mont-Blanc (UTMB) is widely regarded as the “Super Bowl of trail running,” bringing the world’s best athletes to Chamonix, France, to compete on one of the most demanding mountain courses on the planet. For Amazfit, we produced photo and video content while closely following trail athlete Ruth Croft.
Content production at UTMB is exceptionally challenging due to extreme elevation changes, unpredictable alpine weather, night segments, and vast, remote course sections requiring complex logistics and precise timing. A highly adaptable production setup, deep expertise in endurance storytelling, and efficient coordination across multiple locations enable consistent, high-quality coverage in one of the sport’s most demanding environments.
