Amazfit x Jost Kobusch

Amazfit partnered with mountaineer Jost Kobusch for the launch campaign of a new smartwatch, producing photo and video content in extreme alpine conditions at 3,400 meters above sea level. The production involved over five hours of shooting in strong winds and temperatures down to -10°C, creating significant challenges for both equipment performance and crew endurance while operating in remote high-altitude terrain. Extensive experience in outdoor and endurance sports productions, combined with a reliable lightweight setup and efficient planning in harsh mountain environments, ensured authentic, high-quality storytelling despite the demanding conditions.